Make Your Brand a Companion for Life
At the age of 24, Karl Elsener opened a cutlery store in the small town of Ibach, Switzerland with the help of his mother – it was 1884. He made and sold quality knives and surgical tools. Competing...
View ArticleTo Her It’s a Calling – Not a Career
In October of 1955, a banker and his wife welcomed their baby girl into the world in Madras (now Chennai) southern India. At that time it was generally accepted that a girl would follow a certain path...
View ArticleHow to Build a Brand with 140 Characters
Jack Dorsey is without a doubt the most acclaimed alumnus of Archbishop DuBourg High School in St. Louis – though he didn’t distinguish himself there. The fact that it took some time to achieve a bit...
View ArticleThe Hat That Branded the West
The American West of the 1800’s was a land filled with promise – not just of hope and great opportunity – but also the promise of diverse dangers and hard living. For one young man in his twenties,...
View ArticlePete Cashmore and Mashable – Changing the World
As amazing as modern medicine is – there are times when routine procedures turn out to be anything but. Appendicitis is typically treated on an emergency basis, yet the operation boasts a...
View ArticleIs Your Brand a Survivor?
On March 13, 2000, sixteen Americans were taken to Tiga, a tiny Malaysian island in the South China Sea. It was a very eclectic group ranging in age from a 22 year old aspiring actress to a 72 year...
View ArticleIs Your Brand Fit Enough to be the Gold Standard?
The Santa Monica pier is an iconic attraction on the Pacific Island shore in Southern California, due west of Los Angeles. There are shops, restaurants, rides and terrific people watching. In the...
View ArticleHow One Woman Shattered Paradigms of Gender, Dying and Grieving
Death was a distinct possibility for Elisabeth from her very first breath. Born in Switzerland in July of 1926, she was the oldest of three sisters. The triplets were born minutes apart from each other...
View ArticleWow – That Was a Close Shave!
Andy Katz-Mayfield earned an MBA from the Stanford Graduate School of Business in 2011. Jeff Raider graduated from the Wharton School of Business in 2010. They first met as interns at Bain and Company...
View ArticleWhat Harvard Teaches – About Branding
Having spent the majority of my professional life working in the field of marketing – specifically branding – I can say this without hesitation…the terms “brand” and “branding” are consistently...
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